Infographic: Third of brands 'do not know' where their display ads show

Infographic: study reveals many brands lack knowledge about where their online ads appear
Infographic: study reveals many brands lack knowledge about where their online ads appear

A third of UK advertisers have no insight into where their display advertising appears online, with £2.4bn being spent by brands on digital ads that could end up anywhere, including pornographic, illegal or abusive sites.

According to research from Project Sunblock, 38% of advertisers have no insight into where their content is appearing online, while 62% of senior marketers have no way of gaining access to real-time analytics on their online marketing work.

As a result, the study claims, £2.4bn is being spent each year on buying display advertising that could appear anywhere on the internet. 

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