KFC launches first Christmas brand campaign

KFC, the fast food chain, is releasing a tongue-in-cheek musical ad for Christmas to encourage diners to forget their differences over a bucket of fried chicken.

The two-and-a-half minute ad will air during ITV’s 'X Factor' on Saturday (30 November), taking up almost the entire break. The ad is the first ever brand campaign that KFC has produced for Christmas.

The spot, called "KFC Xmas – come together", is filmed in the style of a musical, and features a KFC choir, along with various humorous characters who sing about putting aside their differences over a KFC bucket.

One line from the ad is, "Typically I hate your guts, and I’d try to kill you but, one of everybody’s vices, is 11 herbs and spices."

After the launch on 30 November, KFC will begin a social media campaign on Twitter, where customers can write about a conflict in their own life. The winning entrant will star in a TV ad, which will air during ‘The X Factor’ on 14 December and feature the KFC choir singing a specially written song.

Bartle Bogle Hegarty created the campaign, with Walker Media handling the media buying and planning and Fabric Worldwide handling social media.

The spot was written by Matt Moreland and David Kolbusz, with the latter also art directing along with Chris Clarke. Tim Godsall directed the ad through Biscuit Filmworks.

Meg Farren, the marketing director at KFC, said: "This Christmas, we not only wanted to do something different but also wanted to stay true to what KFC is about – bringing people together over a shared great taste – while having fun and encouraging people to join in. We’re also really excited about using social media in this way and engaging consumers using Twitter."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers