Children are joining Facebook at 13, says Asda survey

Asda Mumdex:  82 per cent of mothers surveyed want further measures to protect children online
Asda Mumdex: 82 per cent of mothers surveyed want further measures to protect children online

Children are joining Facebook at an average age of 13 years and two months, and are tweeting for the first time aged 14 years and one month, according to Asda's Mumdex panel.

The mothers surveyed revealed their children first used video chat aged nine, get a tablet aged ten years and ten months, and are given their first smartphone at the age of 13.

Asda’s research found 82 per cent of mums also wanted the Government to do more to tackle child protection online, while 47 per cent wanted a focus on digital skills in the school curriculum.

Hayley Tatum, executive director for people, at Asda said: "We can’t ignore the fact that, whilst technology is a positive part of the increasingly busy life of mums, they still worry about online safety for children, with the majority calling for the Government to tackle the issue.

"On average, children today get their first tablet as ten-year-olds and by the time they are teens, have both a Facebook and a Twitter account. And, more surprisingly, we are even seeing toddlers these days with their own email address and social media accounts."

Some 75 per cent of mums surveyed have a social media account and 70 per cent have a smartphone, while 61 per cent of mums announce the birth of their child on social media within one day.

Over a third (35 per cent) of mums announced their new born babies within a few hours of the birth and one in ten does it instantly.

Some six per cent of children aged up to five have their own email address and one per cent have their own social media account.

The Mumdex is a quarterly report based on a monthly survey of 5,500 mothers. 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer