The brand has taken pains to create 64 different pre-roll ads to target users looking up specific videos most popular with Burger King’s target market, such as clips of "animal attacks", screaming goats, TV host Jimmy Fallon or the 'Anchorman 2' trailer.
The result? BK turned the worst thing on the internet into LOLZ.
Brand: Burger King
Client: James Woodbridge and Rachel Morriss-Jarvis