Carling performs Silent Night on beer glasses to 'capture British Christmas spirit'

Carling: Christmas ad features Silent Night played on beer glasses
Carling: Christmas ad features Silent Night played on beer glasses

Carling has unveiled a festive online ad that can be personalised and shared with a friend.

The work features the regular characters Dylan and Jon playing 'Silent Night' on beer glasses and a mini-keyboard. While Jon meticulously plays the tune using Carling pint glasses containing different amounts of lager, Dylan is less interested and ruins the final note by drinking from one of the glasses.

As with other ads in the series, created by Creature, the performance prompts the strapline, "It’s good, but it’s not quite Carling."

At the end of the ad, viewers are invited to personalise it for a friend. The personalised ad shows the name of the friend at the beginning and the sender’s at the end. 

Jeremy Gibson, Carling brand director, said: "Christmas ads are often a hot topic of conversations around this time of year, we wanted to make sure that we celebrated the festive season in a way everyone could relate to, and of course, have a laugh about. We believe with its understated approach, this new ad captures the British Christmas spirit perfectly."

The ad is the third in a series of online films designed to provide an amusing take on seasonal or topical events.

The first film, 'Decorators', which celebrated the birth of Prince George, was viewed more than 633,000 times, while the second film, 'Voodoo' marked Halloween and has had nearly 500,000 views.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers