The enmity between India and Pakistan is broken down using a Coca-Cola vending machine that acts as a live communications portal between the two nations.
"Small World Machines" encouraged people to put their differences aside and complete a friendly task including waving, touching hands or drawing a peace sign in order to receive a Coke.
Client: Jackie Jantos, global creative director, Coca-Cola.
Agency: Leo Burnett Chicago and Sydney.
Creative: Mark Tutssel.