Top ten ads of the week: Argos' 2013 domination continues

Argos: table-topper
Argos: table-topper

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Argos has returned to the top of the weekly Adwatch chart, marking the latest triumph for the high street retailer after its campaign featuring a family of aliens took the crown for the UK's most-recalled ads in 2013.

Littlewoods reached second place in a retail-dominated list, with Marks & Spencer, Morrisons and Isme.com completing top five.

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 60%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 45%

Brand: Marks & Spencer

Agency/TV Buyer: RKCR/Y&R/Walker Media

Recall: 43%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 43%

Brand: Isme.com

Agency/TV Buyer: St Lukes/OMD

Recall: 42%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 40%

Brand: Lidl

Agency/TV Buyer: TBWA\London/M2M

Recall: 37%

Brand: DFS

Agency/TV Buyer: Krow/Mediacom

Recall: 37%

Brand: Sainsbury's

Agency/TV Buyer:  AMV BBDO/Mediacom

Recall: 33%

Brand: McCain Mini Jackets

Agency/TV Buyer: BMB/PHD

Recall: 30%

Adwatch research was conducted from 5 - 9 December 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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