Dave Stewart's creative highlight of 2013: Southern Comfort's 'Whatever's Comfortable'

Dave Stewart: now creative marketing director, Talenthouse
Dave Stewart: now creative marketing director, Talenthouse

"I love this message because it makes people feel good about themselves. We all have so much pressure to look right, act right and be righteous, but we just don't look right and can't be righteous all of the time."

"It says: 'Fuck it. I am who I am.' (This usually gets you through life a lot eas ier than trying to be who you're not.)"

Southern Comfort: "Shampoo"

Description

People who embody "being comfortable in themselves" are championed by Southern Comfort in the "Whatever's comfortable" campaign, which kicked off with a rotund, mustachioed man walking down a beach in Speedos.

This follow-up is set to Lou Johnson's The Beat and shows a man wearing snakeskin boots relaxing and having his hair washed at a local beauty salon.

Credits

Agency: Wieden & Kennedy New York.

Creatives: Ian Reichenthal and Scott Vitrone.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now