Adidas blasts Andy Murray critics with 'not bad for a man with no personality' tweet

Andy Murray: Wimbledon champion receives boost from sponsor after BBC triumph
Andy Murray: Wimbledon champion receives boost from sponsor after BBC triumph

Adidas has blasted critics of Andy Murray with a sponsored tweet that celebrates the tennis star winning the BBC Sports Personality of the Year award, with a "not bad for a man with no personality" message.

The congratulatory message from his sponsor was tweeted out immediately after Murray’s victory and has now received more than 12,000 retweets, including one from Murray himself.

Murray claimed the Sports Personality of the Year award last night after a public vote and his victory comes after he has had to battle against accusations throughout his professional career that he lacks charisma.

The 26-year-old Scot’s victory at last night’s awards is confirmation that perceptions of him have turned a corner following events including him breaking down into tears after his runner-up position at the 2012 Wimbledon final, and a documentary about his life.

Murray’s growing reputation has seen him hire a branding agency to create a Roger Federer-style personalised logo that will appear in a new Adidas range and across accessories such as his Head racquets.

Even last night, Murray drew criticism for not attending the Sports Personality of the Year ceremony and instead accepted his prize at his training camp in Miami via a video link.

Murray told the BBC: "I'd like to thank all the public who voted, for giving me so much support over the last couple of years. It's made a huge difference."

Murray, who this year became the first male Briton to win a singles Wimbledon title in 77 years, beat British and Irish Lions rugby union player Leigh Halfpenny and jockey AP McCoy to the prize. Halfpenny and McCoy came second and third respectively. 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Samsung pities the iPhone 'wall huggers'
Smirnoff campaign aims to make Formula One less elitist
Apple wins EU battle to register store layout as trademark
Marketing directors need to step outside 'marketing box' to earn seat on the board
Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness
Developer creates software enabling Google Glass mind-control
Kick-ass girl beats up shopping centre staff in video for Royal Blood
Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers
Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine
Burberry credits 9% revenue hike on strong online sales and 'more targeted marketing'
Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral
Chevrolet launches £350m Manchester United shirt deal with nostalgic video
Warburtons rebrands to 'Warbeartons' in Paddington Bear movie tie-up
M&S blames new website as non-food sales fall again
Top 10 skills for young creative talent: The Mad Men era of on-the-job learning is long gone
Pepsi Max calls on fans to take part in Kelly Rowland video
From mutton chops to manscaping, Gillette takes a trip through 100 years of male grooming
Digital democracy creation: how the marketing industry made its voice heard
Three prints spoof apology letter to hapless holiday-less consumers
Sponsors congratulate Novak Djokovic on Wimbledon win