Airbnb transforms homes into bird houses in debut campaign

From New Orleans to New Jersey, Iceland to Ireland, Portugal to the Philippines, nothing travels quite like a bird.

Accommodation marketplace’s first major ad push likens travellers to birds, creating 50 bird houses replicating different users’ homes. The activity is housed on a dedicated microsite with an in-depth look at the work behind the film.

Brand: Airbnb

Director: Alma Har’el 


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