Top ten ads of the week: Paco Rabanne's raunchy ad breaks into the chart

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Argos has retained its stranglehold on the weekly ad recall chart, again dominated by big-budget pre-Christmas campaigns by grocery retailers such as Aldi, Asda and Sainsbury's.

Microsoft enters the chart at number seven with an ad for its Windows 8 operating system, while fragrance brand Paco Rabanne reached tenth spot with a raunchy ad showing a woman's clothing falling off every time a man clicks his fingers. 

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 59%

Brand: Boots

Agency/TV Buyer: Mother London/OMD

Recall: 50%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 50%

Brand: Littlewoods

Agency/TV Buyer: St Luke's/OMD

Recall: 46%

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 44%

Brand: Currys/PC World

Agency/TV Buyer: M&C Saatchi/Walker Media

Recall: 42%

Brand: Microsoft Windows 8

Agency/TV Buyer: Crispin Porter & Bogusky/Universal McCann

Recall: 39%

Brand: Comparethemarket.com

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 37%

Brand: Sainsbury's

Agency/TV Buyer:  AMV BBDO/Mediacom

Recall: 37%

Brand: Paco Rabanne

Agency/TV Buyer: in-house/MPG Media Contacts

Recall: 31%

Adwatch research was conducted from 12 - 16 December 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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