Argos has retained its stranglehold on the weekly ad recall chart, again dominated by big-budget pre-Christmas campaigns by grocery retailers such as Aldi, Asda and Sainsbury's.
Microsoft enters the chart at number seven with an ad for its Windows 8 operating system, while fragrance brand Paco Rabanne reached tenth spot with a raunchy ad showing a woman's clothing falling off every time a man clicks his fingers.
Agency/TV Buyer: CHI & Partners/Mindshare
Agency/TV Buyer: Mother London/OMD
Agency/TV Buyer: McCann Manchester/UM Manchester
Agency/TV Buyer: St Luke's/OMD
Agency/TV Buyer: VCCP/Carat
Brand: Currys/PC World
Agency/TV Buyer: M&C Saatchi/Walker Media
Brand: Microsoft Windows 8
Agency/TV Buyer: Crispin Porter & Bogusky/Universal McCann
Agency/TV Buyer: VCCP/ZenithOptimedia
Agency/TV Buyer: AMV BBDO/Mediacom
Brand: Paco Rabanne
Agency/TV Buyer: in-house/MPG Media Contacts
Adwatch research was conducted from 12 - 16 December 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).