Kia hires VW marketer Mark Hopkins to lead UK team

Mark Hopkins: new Kia UK marketing director
Mark Hopkins: new Kia UK marketing director

Kia Motors has appointed Volkswagen marketer Mark Hopkins to the position of UK marketing director, as it looks to maintain its recent growth.

Hopkins, currently head of marketing at Volkswagen Commercial Vehicles, joined the Korean manufacturer at the end of 2013 and reports to Kia’s UK commercial director Yaser Shabsogh.

The marque found itself without a top UK marketer for nearly half a year, following the departure of Lawrence Hamilton to Toyota in Saudi Arabia in July.

Hopkins will oversee product, brand and customer marketing teams, and has been tasked with enhancing the "Kia brand experience" through online and CRM platforms. He will also develop Kia’s "Reevoo" consumer reviews and recommendations scheme.

Shabsogh said: "[Hopkins] has brilliant automotive industry experience, and brings a wealth of above-the-line, digital and CRM expertise that will really help us continue to drive forward our ambitious UK growth plans."

Hopkins said: "The Kia brand occupies a truly unique space offering customers a fast-growing range of reliable quality vehicles, with a compelling and differentiated fun and dynamic image.

"I am really looking forward to working with the team to build even more innovative, open and creative marketing ideas which will further drive the brand forward."

Kia enjoyed a fairly successful 2013, with UK new car sales up 8.2% year on- ear, although its market share slipped slightly from 3.26% to 3.18%, according to SMMT figures.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer