Sony makes data grab with launch of smart wristband and Lifelog app

Sony: SmartBand wearable device interacts with Xperia smartphones
Sony: SmartBand wearable device interacts with Xperia smartphones

Sony has launched a Nike Fuel-style smart wristband at this year's CES exhibition, which links up to a new 'Lifelog' application that allows users to log their everyday activities.

The SmartBand wearable device is waterproof and designed to be worn 24/7, and is the first product in a new Sony SmartWear range, which will combine wearable devices with Xperia smartphones and the Lifelog app.

Lifelog can see if you have been "walking, running, cycling or travelling by train and how you’ve slept", says Sony

It also keeps a history of the photos the user has taken, the music they have listened to and social interactions with friends, and is part of a proposition to show "how much you live".

The app also has a "life bookmark" key that will allow you to log special occasions such as a visit to a great restaurant, a "beautiful" sunset or the hearing of an "amazing" song.

Adrian Moxley, chief marketing officer and co-founder at visual classification company WeSEE, said: "Based on use, [wearable] devices will be able to offer personal recommendations for entertainment, shopping and dining, and of course, keep us plugged into social."

"Brands must consider consumer concerns regarding the amount of personal data being collected on them. With many individuals fearing a 'Big Brother' style future, successful brands will be those that mine data and show consumers that they are doing so to provide superior user experiences."

Sony’s SmartBand is designed to "seamlessly" interact with smartphones and will vibrate when people receive a call, message or other notification. 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands