Government teams up with Facebook and RBS to launch online safety campaign

Cyber Streetwise: campaign aims to help people protect themeselves against online criminals
Cyber Streetwise: campaign aims to help people protect themeselves against online criminals

The Government, in partnership with companies including Facebook and RBS, has launched a marketing campaign to change the way people protect themselves while shopping, banking or socialising online, in order to avoid falling victim to "cyber criminals".

The ‘Cyber Streetwise’ campaign, created by M&C Saatchi, aims to change the way people view online safety and provide the public and businesses with the skills and knowledge they need to take control the problem. It will run across outdoor, radio and digital.

A website, www.cyberstreetwise.com, has also being unveiled, providing interactive resources and advice for the essential safe experience online.

Security minister James Brokenshire, said:  "As a government, we are taking the fight to cyber criminals wherever they are in the world. 'Cyber Streetwise' is an innovative new campaign that will provide everyone with the knowledge and confidence to make simple and effective changes to stay safe online.’

The launch of the campaign is part of the Government’s National Cyber Security Programme and comes at a time when an increasing number of people use the web on laptops, tablets and smartphones.

The campaign, with initial funding allocated from the Government’s National Cyber Security Programme, has been aided by a number of private sector partners who are providing support and investment, including Sophos, Facebook, RBS Group, and Financial Fraud Action UK.

Cyberstreetcrime-embed

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness
Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine
Burberry credits 9% revenue hike on strong online sales and 'more targeted marketing'
Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral
Chevrolet launches £350m Manchester United shirt deal with nostalgic video
Warburtons rebrands to 'Warbeartons' in Paddington Bear movie tie-up
M&S blames new website as non-food sales fall again
Top 10 skills for young creative talent: The Mad Men era of on-the-job learning is long gone
Pepsi Max calls on fans to take part in Kelly Rowland video
From mutton chops to manscaping, Gillette takes a trip through 100 years of male grooming
Digital democracy creation: how the marketing industry made its voice heard
Three prints spoof apology letter to hapless holiday-less consumers
Sponsors congratulate Novak Djokovic on Wimbledon win
Cristiano Ronaldo launches CR7 fashion range and website
How eBay drove awareness of The Amazing Spider-Man 2 for Sony Pictures
Lidl plots 'more British' brand in drive for customers
WeChat-owner Tencent on China's impact on international marketing - not vice versa
Imperial War Museum releases film announcing WWI exhibition
Why brand and music collaborations need to work for the fans, not the brands
Viral review: Star Trek's Zachary Quinto has Independence Day fun with Newcastle Brown Ale