Facebook rolls out Twitter-style trending topics feature

Facebook: launches trending topics feature
Facebook: launches trending topics feature

Facebook is seeking to emulate Twitter's popular trending topics feature with its own version that will show its users a "personalised" list of topics being talked about on Facebook.

Facebook has rolled out the feature in UK, US, Canada, India and Australia and the system works via an algorithm that identifies what topics have had a sharp increase in popularity, as opposed to overall volume for a subject.

Chris Struhar, engineering manager at Facebook, said: "Facebook is a space where people from all over the world gather every day to share their thoughts and participate in real-time conversations, from the highlights of the Golden Globes to the passing of Nelson Mandela.

"Trending [is] a new product that's designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook."

The trending feature appears to the right of the user’s News Feed and Facebook adds the list is "personalised" because it also includes topics based on the user’s interests.

Topics are accompanied by a headline that summarises why the topic is trending and the user can click on the headline to see the "most interesting" posts from friends or pages that are talking about the topic.

Struhar said Facebook will also test the trending feature on mobile and added there will be "continuous improvements over time".

The trending feed will also include posts from news organisations and celebrities, while posts from friends or pages users are following will rank higher in the feed.

Facebook’s roll-out of Trending is the latest product feature it has borrowed off Twitter after it also launched its own clickable hashtags and verified pages features.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands