Britannia rules the waves with patriotic P&O Cruises rebrand

Britannia truly does rule the waves for P&O Cruises, which has overhauled its visual identity to loudly proclaim its British heritage.

The cruise company has revealed the design for its new flagship, appropriately named Britannia, with a large Union Flag motif and blue funnels appearing on the vessel. Eight further ships will be redesigned to include the patriotic livery, with the new design taking to the waves from 2015.

Brand: P&O Cruises

Client: David Dingle, chief executive


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus