Davos: Yahoo boss Marissa Mayer says Internet of Things will create 'tipping point'

Marissa Mayer: Yahoo boss highlights the rise of the sharing economy
Marissa Mayer: Yahoo boss highlights the rise of the sharing economy

Yahoo chief executive Marissa Mayer believes the Internet of Things and mobile will create a "tipping point" for businesses in 2014 that will change everyone's lives "like never before".

Speaking at a panel discussion hosted by Forrester at the World Economic Forum (WEF) in Davos, Mayer also cited how "sharing economy" apps are revolutionising the world.

She said: "150,000 people let strangers stay at their home last year through Airbnb; 1.5 million people assigned tasks to strangers through TaskRabbit; 56 percent would consider renting out their cars to strangers.

"The Internet of Things makes connecting and trusting people easier. Part of this is the sharing economy, but through Internet of Things and mobile we can inspire and entertain people like never before."

The" tumultuous environment" will mean 2014 will be a "crossover" for Yahoo as it expects to have "more mobile traffic than PC traffic", according to Mayer.

The panel of chief executives, which also included BT boss Gavin Patterson, AT&T chief executive Randall Stephenson and Cisco chief executive John Chambers, also discussed the issues of privacy in the context of the Edward Snowden revelations.

Patterson said it was unlikely consumers would now ever have 100% privacy, because this would "mean zero percent security" and he believes legislation needs to "catch up" with technology to alleviate the pressure privacy concerns are exerting on BT’s business model.

He said: "The legislation has to catch up with technology. It is often several years behind and it’s not fit for purpose today. The internet plays a role in protecting us, but I’m not sure legislation has kept up with where we’re at today.

"It’s too murky at the moment. It’s unlikely we’ll achieve 100% privacy, because people understand the need for security. Clear guidelines are needed on what is acceptable"

Mayer added: "We want to help our users understand how many requests we’re getting [from the National Security Agency].

"We need to be able to build trust with our users. Not only within the US, but also internationally, there are concerns about what the NSA is doing."

PricewaterhouseCoopers also unveiled the results of its 17th global chief executives survey at Davos, which found 72% of respondents said regulation was their main concern, superseding global economic concerns. 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers