Justin King's goodbye letter to Sainsbury's staff

Golden handshake
Golden handshake

This note went to everyone at Sainsbury's earlier this morning about Justin King's decision to step down in July with Mike Coupe taking over as CEO.

The note was followed by a call from both Justin and Mike, made available to all stores, depots and store support centres. Justin and Mike also spoke to more than 2,000 staff later in the day.

Dear colleagues,

Mike has played a major part in our success and is the natural choice to lead you on the next phase of the journey.

As you know, we always want to make sure that you hear any important messages about our business from us first, rather than reading about it in the press or hearing about it on the news. That’s why at the same time as we are sending this note to you we are also making an external announcement which says that, after the most incredible ten years, I have decided that the time is right for me to leave and I am delighted to let you know that Mike Coupe will take over as CEO in the summer.

Our vision is to make Sainsbury’s a place where people love to work, and I hope you know that I have absolutely loved working alongside all of you since we embarked on our journey to make Sainsbury’s great again. We can all be very proud of everything that we have achieved as a team over the last decade.

In 2011 we set out our ambitious 2020 targets and we’ve made a fantastic start. We have continued to focus on what’s important to our customers, showing them they really can have value for their values. Mike has played a major part in our success and is the natural choice to lead you on the next phase of the journey. I am confident that together you will go on to deliver even greater things and I know you will join me in congratulating Mike on his appointment.

Thank you for all your support over the last ten years. I look forward to seeing as many of you as I can before I leave in July, not least at our Sport Relief miles in March.

Trade well,



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer