Top ten ads of the week: PG Tips' Monkey defeated by Gocompare.com

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

He may no longer be singing, but the GoCompare.com opera singer continues to perform strongly in Marketing's weekly Adwatch chart, reaching the top spot in this week's list.

Other notable entries include Unilever's PG Tips brand, with its latest TV ad featuring comic Johnny Vegas and Monkey in second place, while the government's Change4Life ad warning against the dangers of fizzy drinks claimed third spot.

Brand: Gocompare.com

Agency/TV Buyer: Fold7/Carat

Recall: 57%

Brand: PG Tips

Agency/TV Buyer: Mother London/Mindshare

Recall: 55%

Brand: Change4Life

Agency/TV Buyer: M&C Saatchi/MEC

Recall: 49%

Brand:Oak Furniture Land

Agency/TV Buyer: Wordley Production Partners/MNC

Recall: 44%

Brand: Virgin Media

Agency/TV Buyer: BBH/Fifty6

Recall: 43%

Brand: Confused.com

Agency/TV Buyer: Publicis/PHD

Recall: 42%

Brand: Quorn

Agency/TV Buyer: Big Communications/Starcom MediaVest

Recall: 38%

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD UK

Recall: 37%

Brand: Freeview

Agency/TV Buyer: Leo Burnett/MEC

Recall: 36%

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Brand:Kellogg's Special K

Agency/TV Buyer: Leo Burnett/Carat

Recall: 33%

Adwatch research was conducted from 23 - 27 January 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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