Viral review: Newcastle Brown Ale's Super Bowl ad campaign #fail draws laughs

Newcastle Brown Ale: the Super Bowl ad it would have made
Newcastle Brown Ale: the Super Bowl ad it would have made

Social video experts BE On review the latest viral video from Newcastle Brown Ale

Newcastle Brown Ale - The ad Newcastle made to prepare you for the ad we didn't make

Super Bowl is undoubtedly a one of a kind event for advertisers, when spending bags of money is justified. In this intense race, brands bring out the big guns to get ahead of the competition.

Newcastle Brown Ale has jumped on the hype of Super Bowl this year but took a more refreshing approach.

The brewer’s "If We Made It" campaign features humorous pieces of video content that imagine the "mega huge game day ad" the Geordie ale brand would have made if it could afford to, all which can be found on their microsite. Anna Kendrick’s spoof film where she bemoans how Newcastle Brown had hired her to star in an ad before pulling out due to lack of funds it also worth a watch.

"The ad Newcastle made to prepare you for the ad we didn't make" is one of the videos produced for this campaign. The 30-second teaser gives viewers an overdose of exaggerated elements marketers use in ads, like party sharks, girls in bikinis,  fighting robots, you get the picture.

The ad, in common with its predecessors, is well executed and fairly entertaining; some might find it funnier than others. But, the idea to playfully mock the big day advertising puff is spot on.

That said, good content needs audience to become a hit and in order to get this it needs to be distributed in right environments. Sadly, it seems this was one thing the brand didn’t consider when analysing tricks from the marketing book.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message