Top 10 ads of the week: Usain Bolt beaten to first place by the baby meerkat

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

The Comparethemarket.com baby meerkat has returned to the top of the pile after one week away, beating Usain Bolt and Virgin Media into second place.

Elsewhere, KFC's latest TV ad promoting its Bargain Bucket completes the top three, while Danone Activia's Gok Wan-fronted campaign secures tenth place.

Brand: Comparethemarket.com

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 66%

Brand: Virgin Media

Agency/TV Buyer:  BBH/Fifty6

Recall: 51%

Brand: KFC

Agency/TV Buyer:  BBH/Walker Media

Recall: 46%

Brand:Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 40%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 39%

Brand: National Accident Helpline

Agency/TV Buyer: The Gate London/Carat Manchester

Recall: 39%

Brand: McDonald's

Agency/TV Buyer:  Leo Burnett/OMD UK

Recall: 38%

Brand: Furniture Village

Agency/TV Buyer:  in-house/MNC

Recall: 38%

Brand: DFS

Agency/TV Buyer:  Krow/MediaCom

Recall: 32%

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Brand:Danone Activia

Agency/TV Buyer:  RKCR/Y&R/MEC

Recall: 32%

Adwatch research was conducted from 30 January - 3 February 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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