The film is the latest step in a campaign to mount pressure against sponsors including Coca-Cola, McDonald’s, P&G, Samsung and Visa over their refusal to directly condemn
Scott Wooledge, a gay activist and creator of the film, said: "The LGBT community worldwide, from
"They have all thus far stayed shamefully silent, and that is not acceptable way for them to make their Olympic profits. These are enormous multi-nationals corporations that operate worldwide and they have an obligation to speak on behalf of their LGBT employees, wherever they reside."
Creative features the conventions of Hollywood-style action movie trailers and allegedly shows "100% authentic" footage of the Russian government’s oppression of the LGBT community.
Wooledge is also the man behind the cheerstosochi.org website that piggy backs off a McDonald’s Olympic site to encourage the Olympic sponsors to condemn Russian anti-gay laws.
When contacted by Marketing last week, none of the main Olympic sponsors specifically condemned the anti-gay laws in