Sochi sponsors' stance on gay rights targeted with Hunger Games parody

Sochi 2014: sponsors targeted in Hunger Games parody film
Sochi 2014: sponsors targeted in Hunger Games parody film

Sponsors of the Winter Olympics in Sochi are portrayed as the "partners in crime" of a "maniacal Russian despot" in a parody of the 'Hunger Games' film franchise.

The film is the latest step in a campaign to mount pressure against sponsors including Coca-Cola, McDonald’s, P&G, Samsung and Visa over their refusal to directly condemn Russia’s anti-gay laws.

Scott Wooledge, a gay activist and creator of the film, said: "The LGBT community worldwide, from New York to Hong Kong to London to Berlin, has not been shy about telling these sponsors what they what: a clear denunciation of Russia’s anti-gay laws in, and unambiguous call to the Russian government they must be repealed.

"They have all thus far stayed shamefully silent, and that is not acceptable way for them to make their Olympic profits. These are enormous multi-nationals corporations that operate worldwide and they have an obligation to speak on behalf of their LGBT employees, wherever they reside."

Creative features the conventions of Hollywood-style action movie trailers and allegedly shows "100% authentic" footage of the Russian government’s oppression of the LGBT community.

Wooledge is also the man behind the cheerstosochi.org website that piggy backs off a McDonald’s Olympic site to encourage the Olympic sponsors to condemn Russian anti-gay laws.

When contacted by Marketing last week, none of the main Olympic sponsors specifically condemned the anti-gay laws in Russia, in contrast to US Olympic Committee sponsor AT&T.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers