Top 10 ads of the week: M&M's hostage ad misses out on top spot

M&M's: missed out on top spot
M&M's: missed out on top spot

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

The big-budget TV ad starrin M&M's animated duo has jumped in at number two in this week's Adwatch chart, just behind perrenial front-runner Gocompare.com. The ad shows Mr Red and Mr Yellow taken hostage, with the kidnapper threatening to eat one of them. 

Kingsmill completes the top three, with a TV ad for its 50/50 loaf starring comic actor John Thomson, while other new entrants in this week's top 10 include Premier Inn and Cadbury Dairy Milk.

Brand: Gocompare.com

Agency/TV Buyer: Fold7/Carat

Recall: 58%

Brand: M&Ms

Agency/TV Buyer:  Abbott Mead Vickers BBDO/ZenithOptimedia

Recall: 46%

Brand: Kingsmill

Agency/TV Buyer:  Contagious Content/Maxus

Recall: 44%

Brand:Walkers

Agency/TV Buyer: CHI & Abbott Mead Vickers BBDO/OMD UK

Recall: 44%

Brand: Premier Inn

Agency/TV Buyer: RKCR/Y&R/Manning Gottlieb OMD

Recall: 43%

Brand: Wonga

Agency/TV Buyer: Albion/PHD

Recall: 42%

Brand: Aldi

Agency/TV Buyer:  McCann Manchester/UM Manchester

Recall: 41%

Brand: Sky TV

Agency/TV Buyer:  WCRS/MediaCom

Recall: 40%

Brand: Cadbury's Dairy Milk

Agency/TV Buyer:  Fallon/PHD

Recall: 35%

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Brand:DFS

Agency/TV Buyer:  Krow/MediaCom

Recall: 35%

Adwatch research was conducted from 6 - 10 February 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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