Interactive kiosks will be central to a new chain of second-hand car
outlets designed to achieve the elusive goal of making the purchase of a
car an enjoyable retail experience.
The Carland chain is to launch at the end of December, with the first
store holding up to 300 cars under cover at Thurrock Lakeside in east
Carland marketing director James Bidwell said: ”The kiosks will be
We’ll be using them to make the customer selection process much easier and
more user-friendly. The first thing you’ll do when you arrive will be to
look up what you want on a kiosk.
”It will be a leisure-ish environment as well as a superstore. Our
proposition has been designed to appeal to car buyers who are turned off
by the usual stress of car buying.”
There will be more than 30 of the touch-screen Car Locators, as they are
being called, in each store. They will be used to capture data about
potential customers, but their primary function is to help buyers in their
decision making. They will include such features as a finance calculator,
and Carland is also considering placing the application on the web as
The digital agency Global Beach, which also developed the innovative Mopy
screensaver-come-cyberpet for Hewlett Packard (Revolution, July), has been
appointed to develop the kiosk application.