Carland to use kiosks to make car buying fun.

Interactive kiosks will be central to a new chain of second-hand car outlets designed to achieve the elusive goal of making the purchase of a car an enjoyable retail experience.

Interactive kiosks will be central to a new chain of second-hand car

outlets designed to achieve the elusive goal of making the purchase of a

car an enjoyable retail experience.



The Carland chain is to launch at the end of December, with the first

store holding up to 300 cars under cover at Thurrock Lakeside in east

London.



Carland marketing director James Bidwell said: ”The kiosks will be

fundamental.



We’ll be using them to make the customer selection process much easier and

more user-friendly. The first thing you’ll do when you arrive will be to

look up what you want on a kiosk.



”It will be a leisure-ish environment as well as a superstore. Our

proposition has been designed to appeal to car buyers who are turned off

by the usual stress of car buying.”



There will be more than 30 of the touch-screen Car Locators, as they are

being called, in each store. They will be used to capture data about

potential customers, but their primary function is to help buyers in their

decision making. They will include such features as a finance calculator,

and Carland is also considering placing the application on the web as

well.



The digital agency Global Beach, which also developed the innovative Mopy

screensaver-come-cyberpet for Hewlett Packard (Revolution, July), has been

appointed to develop the kiosk application.



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