E-commerce future looks brighter still.

Electronic commerce could be worth as much as $380 billion globally by 2000, according to new figures from IBM and the Wall Street Journal.

Electronic commerce could be worth as much as $380 billion globally

by 2000, according to new figures from IBM and the Wall Street

Journal.



The estimate on the future worth of the market is 50 per cent up on

projections that the computer giant released only six months ago.



The latest statistics were revealed as part of new research which also

shows that two out of three major European firms are already using the

internet for business.



One in five of those companies has reported higher sales as a result and

although web usage is still young, 37 per cent of those wired firms are

using the net to do e-commerce.



This growth in e-commerce makes it a vital market for IBM, according to

Sanjaya Addanki, general manager of IBM Net-working Solutions for Europe,

the Middle East and Africa.



Banking is a key sector for IBM, which is working with financial

institutions worldwide on home banking, online bill payment and reliable

electronic funds transfer.



In the UK, IBM is working with NatWest to create NatWest Business On-line.

The two are currently running a pilot project to target mid-sized business

customers with services such as credit information online, including

reports on over 20 million UK and European companies, as well as reports

on trading conditions in many countries and industry sectors.





NEW LOGO WILL SET THE TONE FOR IBM’S INTERNET MARKETING



IBM has placed ’e-business’ at the centre of its marketing strategy and

has created a unique logo that apes the universal @ symbol. The logo will

appear on all future IBM internet advertising and marketing.



To back its commitment to e-business made in November, IBM launched a

massive $200 million global ad campaign using TV, press, direct mail and

the web, created out of Ogilvy & Mather Paris and New York.



The campaign will shape all marketing activity in 1998 and beyond, and

will highlight IBM’s e-commerce skills and identify the opportunities and

issues in setting up an online business or transforming a business into an

’e-business’.



According to Rachael French, IBM UK advertising manager: ”We want people

who see the logo to think immediately of IBM and what it can offers in the

way of electronic business.”



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer