An online shop has been launched on the official Oasis web site
(oasisinet.com). Created by new-media agency AMX Digital, the
transactional area of the site, which is run by the band’s management
company Ignition, went live on October 27. Despite receiving no publicity
so far, the shop generated 31,000 impressions within 36 hours of
launching, with 2,300 visitors registering to buy online.
According to Jay Mather of AMX Digital, the shop has been kept under wraps
so far because of fears the site will not be able to handle a massive
surge in demand. The main target market is the 20,000-member Oasis
email-list fan club, although promotion to a wider audience is planned for
the future. So far, the merchandise available includes 13 t-shirts and
The site is available in five languages, and online buying is possible
from any country in the world. The site is linked directly to the
databases of the two distributors who supply the merchandise, so that the
shop only features products which are currently available.
Mather said the target was to deliver items to consumers within seven days