Fans find new online Oasis.

An online shop has been launched on the official Oasis web site (oasisinet.com). Created by new-media agency AMX Digital, the transactional area of the site, which is run by the band’s management company Ignition, went live on October 27. Despite receiving no publicity so far, the shop generated 31,000 impressions within 36 hours of launching, with 2,300 visitors registering to buy online.

An online shop has been launched on the official Oasis web site

(oasisinet.com). Created by new-media agency AMX Digital, the

transactional area of the site, which is run by the band’s management

company Ignition, went live on October 27. Despite receiving no publicity

so far, the shop generated 31,000 impressions within 36 hours of

launching, with 2,300 visitors registering to buy online.



According to Jay Mather of AMX Digital, the shop has been kept under wraps

so far because of fears the site will not be able to handle a massive

surge in demand. The main target market is the 20,000-member Oasis

email-list fan club, although promotion to a wider audience is planned for

the future. So far, the merchandise available includes 13 t-shirts and

seven posters.



The site is available in five languages, and online buying is possible

from any country in the world. The site is linked directly to the

databases of the two distributors who supply the merchandise, so that the

shop only features products which are currently available.



Mather said the target was to deliver items to consumers within seven days

of ordering.



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