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The current shortage of teaching professionals is being tackled by the

Teacher Training Agency with an integrated recruitment campaign. Part of

the campaign is a new web site, created by Poppe Tyson Interactive, which

targets information to the users on how to enter the profession.

The site is certainly a worthy effort, and it’s probably far cheaper than,

say, paying teachers a decent wage.


Client: The Teacher Training Agency

Developer: Poppe Tyson Interactive


The Volkswagen Golf is apparently Europe’s best-selling car, and a new

version has just been released, hence the fanfare on the company’s web

site. Volkswagen focuses on its products on the site, with information on

equipment, accessories, safety, security, etc.

The launch of the new version of the site coincided with the London Motor

Show, and one key feature was a live web-cam sending pictures direct from

the show. The site offers users an interactive virtual view of the

interior of the new car, and features a web-enabled screensaver.


Client: Volkswagen

Developer: Bluewave/Carat Interactive


Both Camelot and the Department for Culture, Media and Sport have launched

new lottery sites: one telling visitors if they have won, the other what

the cash of those who didn’t has been spent on.

The enhanced version of the National Lottery site ”aims to encourage even

greater public interest in the National Lottery and the ’Instant’


What is surprising is what Camelot, working with developer Red Kite New

Media and Saatchi & Saatchi, has put on the site. There is a lot - maybe

too much - to take in: a problem with many sites that seem to reject the

notion that small can be beautiful.

There are two random number generators. One is really quite quick, and the

second, the one with all the whizzy new technology, is rather slow.

There are reams of scratch card fact files and also games. But, at a

guess, these features will receive less than a cursory look.

Most visitors really will not want much more than to find out if they have

won, pick some numbers, and find out the most popular numbers.

The government site, developed by Sema Group, carries comprehensive

information on all grants awarded since the lottery was launched three

years ago.

It allows searches by region and good causes, for example.

It also fills a useful gap, as previously information about the awards was

only available from the distributing bodies or the Department of



Client: Camelot, Department of Culture

Developer: Red Kite, Sema Group


Baileys updated Pleasure-Dome site is aimed at 25-to-34 year olds and

builds on the existing ’Mood Maze’ section. There’s a new conversational

’spin the bottle’ device, and even online ’truth or dare’. The site’s

quite nicely designed and has some interesting content, so it’s a shame

that the several-hundred-word disclaimer on the opening page is all on one

line, and that the European section of the site can’t even spell

”neighbor” appropriately.


Client: R&A Bailey & Co.

Developer: Lowe Digital/4i


Estate agents have always been obvious candidates to use new media. After

all, arranging to visit properties which may turn out to be completely

unsuitable is a pretty time-consuming business. It makes sense for agents

to let prospective buyers have a look at properties before they visit

them, and something like a CD-Rom or a web site is the ideal way to do


It’s probably not worth the expense for a block of one-bedroom flats in

Scunthorpe, but Berkeley Homes (Essex) has taken the plunge to promote

four luxury developments in central London.

The CDs include a virtual walk-through of the properties in question, plus

video footage of the surrounding area. There’s also a neat interior design

facility, which allows users to get their hands dirty and customise the

kitchen and bathroom colours and finishes.


Client: Berkeley Homes (Essex)

Developer: Nicholson Advertising


Penguin’s new Proust Online web site has been launched to mark the

commissioning of a new annotated translation of Marcel Proust’s A la

recherche du temps perdu - scheduled for publication in 2001.

The site is designed to act as the hub of an interactive community of

Proustians interested in how the edition is translated. With a bulletin

board at its heart, ideas and suggestions are being sought from around the

world ranging from points of translation to the question of what forms of

English are appropriate to a translation at the end of the twentieth



Client: Penguin

Developer: In-house


Phileas Fogg has tied its new site in with its sponsorship of the

Paramount Comedy Channel’s Britcom slot. Clips are divided into three

sections - the appallingly named hot cackles, cheesy chuckles and cool

gags - each linked to a tortilla chip flavour.

Unfortunately the site requires Internet Explorer users to have version

3.02 or higher in order to view the comedy clips. This means that an awful

lot of web users can’t actually see them, although considering the talent

on offer this may not be a bad thing.


Client: Phileas Fogg

Developer: Communications


With wheel spins and steam blowing, Hornby Toys has brought two of the

best-known toy brands of the last 40 years onto the web with the unveiling

of the Hornby Railways and Scalextric sites.

Both sites have been designed and developed by And both are

pictures of effective, minimal design that are also incredibly easy to


Neither site is particularly interactive, designed to be more functional

than flashy. Aimed at all fans of the car and train model toys, the two

sites have been on the web since early November.

On the Scalextric site there is news, a UK store finder, new product news,

the history of Scalextric and selected links.

A click on the news link will take visitors through to ’Deep Throttle’

where details are available about the 1997 Renault Scalextric

Championships, which took place in mid-November. The UK store locator is

searchable both by city and postcode.

But what the site really needs is a bulletin board to allow fans to


Yes, there is a place to sign up for the Scalextric club, and a facility

to send email, but it is not quite the same as a forum area, where fans

can meet.

However, this is the first stage in Hornby’s three-phased internet

marketing strategy. The second phase of the site will include an online

shopping facility.

This will allow fans to view the recently released Audi A4 Quattro model

and add it to their shopping list and buy it. An interactive game, foreign

language translations and a wholesale accounts service are also in the



Client: Hornby



In its first foray onto the web, the RSPCA has launched a site that both

looks good and is highly informative.

Designed and developed by Online Magic, the site aims to raise awareness

of the charity’s international work and act as a campaigning resource in

the fight to combat animal cruelty and suffering.

With easy navigation, the site features nine sections in all. Among these

are up-to-the-minute RSPCA news, including information about campaigns,

animal rescues, and cruelty cases as well as a regular rehoming appeal

from an RSPCA animal centre.


Client: RSPCA

Developer: Online Magic


A drug company producing an HIV web site has to play it pretty


F Hoffman-La Roche’s new site gets it just about right. There’s an

animated guide to the lifecycle of the virus, plus information about drug

treatments, although the company doesn’t force this down people’s


The site is perceived both as an information resource for those with HIV

and for their families, and as a tool for medical students.


Client: F Hoffman-La Roche

Developer: Hill and Knowlton NetComs


Considering how keen they are to tell their clients about the power of the

internet as a communications tool, advertising agencies’ web sites tend to

be a pretty dreary bunch. Here’s what we do, here’s our mission statement,

here’s a list of staff members, here’s a list of clients - you know the

sort of thing. Saatchi & Saatchi’s new site takes a refreshingly different


The site, developed in conjuction with new-media agency AMX Digital, takes

communication as its starting point. Instead of banging on about the

company’s track record, it’s structured as a competition: the Saatchi &

Saatchi Award for Innovation in Communication.

Keeping its own branding to a minimum may seem like a particularly

high-risk strategy for an agency, but the idea behind the site is to

attract both innovators in communication and key figures who are likely to

be interested in their inventions.

Inventors are invited to submit their ideas to the site, with the carrot

of a top prize of $100,000 on offer to the invention which, in the opinion

of the judges, makes the biggest contribution to improving


The celebrity judging panel includes Buzz Aldrin, Edward de Bono and

William Gibson, and there’s also a section which allows would-be

competition entrants to look at a showcase of the sort of inventions that

might have won the award in the past.


Client: Saatvhi & Saatchi

Developer: AMX Digital/Saatchi & Saatchi


Heffers, the Cambridge bookseller which has been around for 121 years, has

come to the web with a fully functional transaction site.

The site looks good, with clean design and easy navigation, and a search

facility covering two million titles. Heffers stores claim to hold more

than 300,000 books in stock which puts it in the position, unlike some

other online booksellers, of being able to despatch orders quickly.


Client: Heffers

Developer: Motive Systems.


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