Unilever plunges £5m into celebratory campaign for Colman's 200th anniversary

Colman's:  the brand's 200th anniversary is celebrated in latest ad campaign
Colman's: the brand's 200th anniversary is celebrated in latest ad campaign

Unilever is celebrating the 200th anniversary of Colman's with a £4.8m campaign that shows the role it plays in British family life.

The first stage of the campaign kicks off on Monday 17 February, with a 60-second ad for Colman’s dry packet sauces and positions the brand as "proper, tasty, wholesome British food".

Joanna Wright, brand manager for Colman’s dry packet sauces at Unilever UK, said: "With the strapline ‘meals that say it all’, the new advert demonstrates the way we use food to express ourselves, whether it’s to reward, sympathise, support or comfort.

"The 200th anniversary is a significant milestone for the brand – confirming that it continues to offer a quality and taste that families know they can rely on. Over the years, the range has expanded significantly from its launch as a mustard brand in 1814 and now offers a range of recipe mixes, condiments and gravies, spanning three categories and contributing over £89 million in total value sales."

Adam&EveDDB created the ad that shows a young girl breaking up with her boyfriend and her doting father cooking a Colman’s Shepherd’s Pie to comfort the heartbroken girl.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now