Unilever partners with Facebook alliance Internet.org to reach millions in India

Internet.org: Facebook-led alliance teams up with Unilever
Internet.org: Facebook-led alliance teams up with Unilever

Unilever today announced a partnership with Internet.org, a Facebook-led alliance of online partners, which will bring internet access to millions in rural India.

Unilever will use its in-country experience to carry out research and set up an activation programme, which will eventually be turned into a series of on-the-ground projects to improve "lives in rural India through better connectivity".

The multinational company already boasts extensive experience in developing and deploying programmes for rural consumers, last seen through its Lifebuoy soap brand activity promoting handwashing awareness in rural India, which has also enabled women in remote communities to enhance their incomes through the Shakti project.

Internet.org and Unilever will first carry out a comprehensive study to examine what opportunities are available to increase internet adoption in rural Indian communities.

The groups have already identified infrastructure and cost as barriers to internet connectivity in its target areas, but the companies will take pains to evaluate other educational and cultural factors that also limit internet use.

Chris Weasler, director of global connectivity at Facebook, called the internet "the foundation of the global knowledge economy and a way to deliver basic financial services, health education and tools", adding that the partnership will help millions of people find information that can help them and their communities to thrive.

Keith Weed, chief marketing and communications officer, Unilever, said: "Access to the internet is improving in countries like India,  but there is still a very high proportion of people that would love the opportunity to connect and engage, but who cannot enjoy what many of us take for granted.

"Having no internet access naturally removes all associated opportunities that it brings which, in turn, can be a barrier to learning and ultimately hinder economic development.

"Through our long history of serving the Indian market we bring an in-depth understanding of rural Indian communities. We hope, together with Internet.org, we can use this know-how to understand better how a vital modern resource can benefit many more millions."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message