Michael Parkinson to host Waitrose TV

Michael Parkinson: to host Waitrose online TV shows
Michael Parkinson: to host Waitrose online TV shows

Sir Michael Parkinson, the former talkshow host, has signed a deal with Waitrose to host a series of shows on the supermarket's online TV channel in the spring.

The veteran presenter, who hosted the show ‘Parkinson’ on BBC One and then on ITV for a total of more than 30 years, will interview "high profile" celebrities and chefs for the exclusive video shows on Waitrose TV, which is hosted on the Waitrose website.

Parkinson’s own production company Parkinson Productions will create the shows, working with Waitrose's in-house commissioning team.

Parkinson said of the deal: "It allows me to indulge in two of my favourite things – good food and interesting conversation."

He will also contribute to Waitrose Weekend, the free weekly newspaper from the supermarket, which carries content on food, drink, entertainment, news and sport.

Waitrose TV adds new videos every week, featuring chefs including Heston Blumenthal, Delia Smith and the Hairy Bikers. It covers recipes, cooking skills demos and films about where ingredients come from.

Waitrose Weekend is available in all Waitrose shops on Thursdays.

Since Parkinson's eponymous chat show aired its final episode on ITV in 2007 he has appeared on shows such as the Sky Arts series ‘Masterclass’, in which celebrities talk to him about their lives and works. ‘Masterclass’ is back for a new series next month.

This article was first published on campaignlive.co.uk


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message