iBeacons: What are they and how should they be used?

Beacon technology: targeting people with mobile messaging in-store
Beacon technology: targeting people with mobile messaging in-store

Beacon technology, and more specifically Apple's iBeacon version, is causing a stir among retailers with its ability to target people with mobile messaging in-store, but what is it exactly and how does it work?

Marketing spoke to Appflare chief executive and founder Owen Geddes, who claims to have facilitated the first use of iBeacons in the UK with Eat and Weve, about how the Bluetooth technology works, what the potential applications are and how why retailers need to take care when implementing the technology.

The iBeacon – What is it?

What are the data and security implications?

How should they be used?

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now