Jackpotjoy.com's ad starring Barbara Windsor and BT Broadband Extra's spring deal ad were the most recalled this week, with Argos trailing behind the joint leaders with an ad promoting its current sale.
The latest EE ad starring Kevin Bacon was also in the top 10 most-recalled ads of the week.
Agency/TV Buyer: Beta/Maxus
Brand: BT Broadband Extra
Agency/TV Buyer: AMV BBDO/Maxus
Agency/TV Buyer: CHI & Partners/Mindhsare
Agency/TV Buyer: Krow/MediaCom
Brand: Currys/PC World
Agency/TV Buyer: M&C Saatchi/Walker Media
Agency/TV Buyer: Saatchi & Saatchi/MEC
Agency/TV Buyer: Grey London/OMD
Agency/TV Buyer: Wieden & Kennedy/Carat
Brand: Marks & Spencer
Agency/TV Buyer: RKCR/Y&R/Walker Media
Agency/TV Buyer: AMV BBDO/MediaCom UK
Adwatch research was conducted from 17 to 22 April 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).