Dove tries to tell women their beauty is innate through placebo patches

As part of Dove's campaign to show women that their beauty comes from within, this new spot takes the placebo effect to another level.

A selection of women are told to wear a "beauty patch" for a period of time, while keeping a daily video diary.

At first they don't feel a thing, but slowly they start to feel more beautiful each day. When they are told that the patch was a placebo, they react with the same (admittedly ever-so-slightly annoying) optimism they have displayed in their video diaries.

Brand: Dove

Agency: Ogilvy and Mather Brazil

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus