Ikea splurges 'grey' Belgium with colour

Ikea splurges 'grey' Belgium with colour
Ikea splurges 'grey' Belgium with colour

"Belgium is grey. Grey buildings. Grey walls. Grey, grey, grey." So proclaims a slightly insulting, but perhaps accurate ad for retailer Ikea, which is injecting some much-needed colour into the country via a poster campaign.

The outdoor campaign features posters of single bright colours, which on closer inspection bear outlines of furniture etched in white.

The furniture retailer has produced a video describing the greyness of Belgium and the story behind its de-greying campaign.

Client: Ikea

Agency: DDB Brussels

Creatives: Peter Ampe, Tim Arts, Stefan Van Den Boogaard, Andreea Buescu

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