Subway considers taking fast food to fast lane with F1 sponsorship

Subway: already sponsors a Nascar race, team and driver
Subway: already sponsors a Nascar race, team and driver

Subway, the American fast-food sandwich chain, is considering a sponsorship deal with Formula 1, which could see several of the sport's teams and drivers promoting the brand, according to reports.

Zak Brown, chief executive of JMI, which handles Subway’s motorsport sponsorship for Nascar in the US, told the Daily Telegraph that a tie-up with F1 would be a "perfect fit".

Subway already sponsors a Nascar race, team and driver. Brown said: "If you look at their Nascar strategy, they sponsor a team, an event and a driver, but they use the driver as the centrepiece.

"So I can see Subway being a global partner of F1 as well as sponsoring four to six drivers in different teams and using them collectively.

"You could imagine, and it would be quite ground-breaking for F1, a clever advertisement of Fernando Alonso and Sebastian Vettel going into a Subway and racing to get there."

Subway’s latest ad work outside of sports marketing has been a tie up with the Muppets, for the latest film 'Muppets Most Wanted' with Kermit, Miss Piggy and Kermit’s evil Russian doppelganger Constantine appearing in TV ads and promotional activity.

A spokesperson for Subway said: "The Subway brand is a long-standing supporter of motorsport in the US."


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