Top 10 ads of the week: Asda's chick reigns supreme

Asda: Easter chick is most-recalled ad
Asda: Easter chick is most-recalled ad

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Asda's chick is the most-recalled ad this week, besting competition from DFS and Cuprinol.

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 35%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 33%

Brand: Cuprinol

Agency/TV Buyer: 18 Feet & Rising/MediaCom UK

Recall: 31%

Brand: Kingsmill

Agency/TV Buyer: Contagious Content/Maxus

Recall: 30%

Brand: B&Q

Agency/TV Buyer: WCRS/MEC

Recall: 29%

Brand: Dreams

Agency/TV Buyer: Re:production/StarCom

Recall: 29%

Brand: Weetabix

Agency/TV Buyer: BBH/Walker Media

Recall: 27%

Brand: Harveys

Agency/TV Buyer: Enter/Walker Media

Recall: 27%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 25%

Brand: Natwest

Agency/TV Buyer: M&C Saatchi/ZenithOptimedia

Recall: 25%

Brand: Co-op

Agency/TV Buyer: Leo Burnett/Rocket

Recall: 25%


Adwatch research was conducted from 1 to 6 May 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now