Dyson, Amazon, Apple and Google voted most entrepreneurial brands

Dyson: rated as one of the most entrepreneurial brands
Dyson: rated as one of the most entrepreneurial brands

Dyson, Amazon, Google and Apple have been voted the most entrepreneurial of blue-chip companies by a panel of business experts.

The "Super Entrepreneurs" report from the Marketing Agencies Association placed the four companies in the double-A category, although no brand was awarded the top triple-A rating.

The next ten companies were grouped as an A rating and included Nike, Facebook, Samsung, BMW, Twitter, Adidas, Jaguar Land Rover, John Lewis, Virgin Airways and AkzoNobel.

Tim Bourne, joint chief executive at marketing agency Exposure, said: "What was interesting to the panel is the ability to build and maintain an entrepreneurial outlook, as companies grow big and require increasing levels of process and bureaucracy to manage size and scale."

Each company was rated in terms of the culture and belief system that allows entrepreneurialism to thrive, and the "physical tangible manifestations of an entrepreneurially focused business".

The results were then translated into a classification system starting from triple A, to AA, A, BBB, BB and a B rating.  

The panel, who voted on more than 100 blue chip companies, included British Chambers of Commerce director general John Longworth, Chartered Management Institute chief executive Ann Francke, The British Council director of strategy John Worne, and Superbrands & Coolbrands Council chairman Stephen Cheliotis.  


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus