Lego's partnership with Shell 'not awesome', according to Greenpeace viral

Lego lovers be warned - the typically idyllic scene at the beginning of this video is not as it seems. Prepare to watch the happy toy characters drowned by a rising tide of oil, overseen by a cigar-puffing Shell executive.

The film is the latest phase in Greenpeace’s campaign to get Lego to end its ties with Shell, after the Danish toymaker released a statement defending its association with the brand last week.

The ad features a solemn cover version of the theme song from the recent Lego movie, ‘Everything is Awesome’.

Brand: Greenpeace

Client: Mel Evans, Arctic campaigner, Greenpeace

Agency: Don’t Panic

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus