The woman eventually lands in her own bed in a city, where she awakes. The 90-second spot features a dreamy reading of Shakespeare’s ‘The Tempest’ by Prunella Scales and is part of Ikea’s Wonderful Everyday campaign.
"There's no bed like home," reads the slogan, riffing off 'The Wizard of Oz'.
Agency: Mother London
Creatives: Diego Cardoso de Oliveira, Caio Gainnella