In a print ad, using the tagline, "Mail. On Sunday," the brand explains that it is listening to customers’ opinions and changing the business accordingly.
The ad states, "We’re now open earlier, and later, and on Sundays. And we’re open in other ways too. We’ve listened to our customers and created new ways of doing things.
"We want to make our unrivalled network of over 11,500 branches better than ever. So keep your eyes open. This is just the start."
The Post Office supported the ads with a social media campaign centred around the hashtag #LoveSundays, featuring a series of Vines celebrating usual Sunday activities, such as cooking a Sunday roast and doing household chores.