Mobile provider Three has one of the most-recalled ads this week as summer holiday season kicks off.
The ad is the joint-third most-recalled ad with Morrisons in the week that Virgin Holidays produced a response to the spoof apology.
Brand: Dettol Surface Cleaner
Brand: Cillit Bang Active Foam
Brand: BT Infinity
Agency/TV Buyer: AMV BBDO/Maxus
Brand: Toyota Aygo
Adwatch research was conducted from 17 to 21 July 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).