THE REVOLUTION AWARDS 2000 FOR NEW-MEDIA MARKETING

Just how far the UK's digital media industry has progressed over the

past year was brought home to me when I looked back at last year's

introduction to this book, written by my predecessor as Revolution UK Awards

chairman, Hermann Hauser. At that time, it was considered worthy of note

that there were businesses entering the awards which existed solely

online, and that 15 per cent of the UK population had net access. And

there were no entries from companies that had created services for

interactive TV or mobile devices, because there was nothing to enter.



Now around twice that number of people use the internet, and a large

number of internet-only companies entered the awards this year, as befits

an industry gripped by entrepreneurial zeal. But there was also plenty to

encourage those of us who are taking existing business onto the internet,

something which the various Daily Mail and General Trust companies have

been doing for several years now. Most of this year's category winners are

established businesses, too. And the judges were almost unanimous about

the winner of the Tripod Award for New-Media Marketer of the Year: he's

someone from a traditional business background who has taken the bold step

of transforming his company to take advantage of the exciting

opportunities these new media provide (see page xxx).



The standard of entries was particularly high this year, many of the sites

having improved beyond recognition in the few months since I'd last

visited them. The number of entries to the awards has doubled over the

past two years.



The judging days themselves were a fascinating experience, both for the

quality of entrants and the quality of judges. From a personal point of

view, I'm delighted to be associated with these awards and to support a

flourishing industry, in which the UK can truly be described as a

world-leader.



The Rt Hon the Viscount Rothermere is chairman of Daily Mail & General

Trust, the media company whose holdings include Associated Newspapers,

Associated New Media, Northcliffe Newspapers and Harmsworth Media. He is

also chairman of Associated New Media, and deputy chairman of Associated

Newspapers and Teletext. He succeeded his father at the helm of DMGT in

1998.



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