THE REVOLUTION AWARDS 2000 FOR NEW-MEDIA MARKETING

Just how far the UK's digital media industry has progressed over the

past year was brought home to me when I looked back at last year's

introduction to this book, written by my predecessor as Revolution UK Awards

chairman, Hermann Hauser. At that time, it was considered worthy of note

that there were businesses entering the awards which existed solely

online, and that 15 per cent of the UK population had net access. And

there were no entries from companies that had created services for

interactive TV or mobile devices, because there was nothing to enter.



Now around twice that number of people use the internet, and a large

number of internet-only companies entered the awards this year, as befits

an industry gripped by entrepreneurial zeal. But there was also plenty to

encourage those of us who are taking existing business onto the internet,

something which the various Daily Mail and General Trust companies have

been doing for several years now. Most of this year's category winners are

established businesses, too. And the judges were almost unanimous about

the winner of the Tripod Award for New-Media Marketer of the Year: he's

someone from a traditional business background who has taken the bold step

of transforming his company to take advantage of the exciting

opportunities these new media provide (see page xxx).



The standard of entries was particularly high this year, many of the sites

having improved beyond recognition in the few months since I'd last

visited them. The number of entries to the awards has doubled over the

past two years.



The judging days themselves were a fascinating experience, both for the

quality of entrants and the quality of judges. From a personal point of

view, I'm delighted to be associated with these awards and to support a

flourishing industry, in which the UK can truly be described as a

world-leader.



The Rt Hon the Viscount Rothermere is chairman of Daily Mail & General

Trust, the media company whose holdings include Associated Newspapers,

Associated New Media, Northcliffe Newspapers and Harmsworth Media. He is

also chairman of Associated New Media, and deputy chairman of Associated

Newspapers and Teletext. He succeeded his father at the helm of DMGT in

1998.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage