1. David Bowen is editor in chief and chief executive of Net Profit, a
publishing and research company focusing on business and the internet, and
a Revolution UK columnist. Before launching Net Profit, he worked for various
2. Neeta Patel is director of European development for FT Personal
Finance, part of the Financial Times group. She was previously new-media
director at Legal & General, the winner of last year's overall Revolution UK
3. Thomas Hoegh is founder and managing director of Arts Alliance, a
leading internet venture capital company and catalyst for digital media
4. John Owen is head of Motive Digital Services, the interactive division
of media agency Motive Communications. He was previously news and
interactive editor of Campaign magazine, and is a Revolution UK
5. Brent Hoberman is founder and managing director of lastminute.com.
Before starting the company with co-founder Martha Lane Fox in 1998, he
was head of business development and general manager of QXL.
6. Lord Rothermere. See previous page.
7. Danny van Emden set up two years ago, and now runs, the music
industry's first dedicated new-media department at Virgin Records. She has
turned the company into a pioneer of music marketing on the net. Before
joining Virgin, she worked as a music journalist.
8. Peter Beech is managing director of leading new-media creative agency
Deepend. He has also worked for Webmedia as managing director; Leo Burnett
as head of interactive marketing; and CHBi, now Razorfish.
9. Chris Sice is head of new media for Miller Freeman Entertainment, and
has overseen dotmusic, the UK's most popular music web site, developing
into a mass-market consumer operation.
10. Andy Mitchell is managing director of AltaVista.co.uk, the British
operation of the global internet media company. His previous job, which he
held at the time of the judging, was managing director in the UK for
11. William Reeve is a director of the leading internet research company
Fletcher Research, a subsidiary of Forrester Research, and the author of
numerous reports about the digital media industry.
12. Andrew Curry is an associate director of The Henley Centre, where he
has particular responsibility for new media. He launched the UK's first
interactive TV channel when working for Videotron in 1993.
13. Richard Holman is joint founder and managing director of AdLINK
Internet Media UK, which was previously New Media Marketing & Sales. He
set up NMMS, the first UK internet sales house, in 1996.
14. Danny Meadows-Klue is general manager for new media at the Telegraph
Group and publisher of its online newspaper the Electronic Telegraph.
15. Richard Lord is editor of Revolution UK.
Not pictured: David Birch, a director of Consult Hyperion, the information
and communication technology consultancy. He is also a regular media
commentator on e-commerce issues.
Trevor Chambers, creative director of Real Time Studio. He joined the
company in 1991 after spending 10 years in design and advertising, and
leads a creative team which is responsible for clients including Andersen
Consulting, Canon, Diesel and Sony Computer Entertainment.
Simon Cope, e-commerce manager at dotmusic. At the time of the Revolution UK
Awards judging, he worked at Britvic as brand manager for Pepsi, where a
major part of his role was to develop its digital media presence in the
Mark Danby, who was instrumental in launching, running and floating
Freeserve, and won the New-Media Marketer of the Year award at last year's
Revolution UK Awards. He recently left to set up a new internet investment
fund called ThinkVentures.
Robert Hamilton, head of mobile e-commerce company Snaffle It! At the time
of the Revolution UK Awards judging, he was creative consultant at new-media
strategy consultancy brandwidth. His background covers software
development, advertising and marketing.
Ian Maude, vice president for advertising and e-commerce for AOL Europe's
Interactive Marketing Group. He joined the company in 1996, and heads up
the company's UK sales division, as well as managing European and
international partnership deals for all of AOL Europe's brands.
Pete Robins, founding partner in March 1999 of internet online media
consultancy media21. Before setting up media21, he worked for Modem
Media.Poppe Tyson, Webmedia and WWAV Rapp Collins.
Sam Rudder, managing director and co-founder of The Hub Communications
Company. Before founding the company in 1995, he was marketing services
and planning director for SP Lintas.
THE REVOLUTION AWARD
Founders: Brent Hoberman and Martha Lane Fox
Lastminute.com is the uber-dotcom, the company everyone holds up as an
example of how vibrant the UK's digital media scene is. It's been said
before, but the company's business model remains impressive to this day,
and the way it's run is an object-lesson for would-be entrepreneurs.
Lastminute.com has scaled its massive growth capably, pioneered
late-availability selling on the web, and created bucketloads of publicity
both for itself and the internet industry in the process. It has also
built its business in an intelligent way through strong relationships with
suppliers and an emphasis on customer service.
It's easy to forget just how underdeveloped the dotcom landscape was when
the company launched, in the days before everyone and his dog had an
internet start-up. It came up with a killer idea and pursued it
remorselessly, despite the enormously difficult task of persuading
suppliers, without which the company couldn't exist, that the internet was
a viable channel for them, that selling unbranded at low prices wouldn't
cannibalise their business, and that an unheard-of start-up was the right
partner to go with.
It's telling that the judges awarded the company The Revolution UK Award by a
mile. It convinced 21 hard-bitten new-media industry judges that it was
worthy of the award - and no, Brent Hoberman, one of the judging panel
himself, wasn't allowed to judge categories his company entered. It may be
fashionable to knock lastminute.com for being all over the media like a
rash, but when the judges awarded their marks, they showed the respect the
The Revolution UK Award is made to the company which, in the opinion of the
judges, has made the best overall use of digital media in its
BEST USE OF INTRANET OR EXTRANET
Client: Carmen Martinez, marketing communication specialist, Microsoft
Agency: TPD (GB)
Account director: Soo Miller, TPD (GB)
Microsoft Press, the book publishing arm of the global software
corporation, had a problem. It was a global company with a single, English
language web site tailored to a single market, the US, with local
promotions, reseller details and so on. Some managers had created their
own locally-relevant sites, but there was no consistency, and the managers
didn't have the time or resources to keep them regularly updated.
The solution was a tool which enabled those managers to easily create
consistent, territory-specific sites based on information provided by
Microsoft Press International.
The system makes sure that sites are kept up-to-date, even if changes
aren't made locally. It does this through a series of master sites, one in
each of the various languages; if content is updated on a master site, it
is automatically inherited by local sites, keeping information which is
the same across the various sites fresh. But local managers can make
changes to their own sites that override inherited information - such as
inputting details of a promotion in their country.
Although the project was initiated by the US parent company, it was
created and managed in the UK. The tool has been incredibly popular with
Microsoft Press's staff. It prompted a surge in internal use of the
company's web sites, ensuring a globally-integrated network of promotional
sites. So far, 38 sites have been created, using 15 languages. Around
21,000 pages are currently being posted to them every two weeks.
Microsoft Press International had a company with a chaotic internet
presence, sending out confused messages to consumers. The intranet helps
it send out the same messages to consumers globally, but tailors them to
make them meaningful locally. It's the sort of thing that a lot of
companies are struggling to sort out; few have managed to do it so
In this category, the judges were looking for examples of the use of
closed networks, either within a single company or with a limited number
of partners, to enhance sales and improve communication within a company
or with its suppliers and/or customers.
BMW Group communications bank
Client: Sandra Leonhard, marketing communications manager, BMW Group
British Airways Travel Trade Extranet
Client: Chris Davies and Liz Hyde, e-commerce project managers, British
Agency: Black Sun
British Airways The Interface extranet
Client: Katarina Lowenborg, global marketing communications executive,
Agency: Black Sun
Cable & Wireless global intranet
Client: Louisa Milner, new media manager, Cable & Wireless
Agency: Bates Interactive
BEST USE OF CD-ROM
Mero research enhanced CD-Rom
Client: Rob Wells, internet/new media manager, BMG Entertainment UK and
Agency: Graphico New Media
Account manager: Graham Darracott Creative director: Alex Weller
Design: Andy Holden
Programming: Chris Gilchrist
Video encoding: Sam Sach
It's an expensive and risky business for a record company to launch a new
band. It will try to research its likely audience with tapes and
questionnaires, but it's an unwieldy progress, response rates are low, and
the cost is prohibitive.
For its new act Mero, BMG Entertainment decided to undertake its research
using an enhanced CD-Rom, sent to 20,000 people from its database of three
million consumers. The CD contained three sample tracks and 30 questions,
with more than 400 different possible responses.
Recipients could choose a favourite track and comment on the band's music
and image, with the incentive of winning a prize. They were encouraged to
email their responses to BMG.
Companies that distribute market research material by mail don't generally
expect high response rates; record labels usually get replies from around
15 to 30 per cent of the tapes and questionnaires they send out. But for
the Mero CD, BMG received responses from 61 per cent of the
Of those, 38 per cent sent their responses by email.
The CD also ensured that only completed responses could be sent back to
the company, ensuring high-quality data.
The high level of detailed response allowed BMG to judge the likely
success of Mero, and which track was most suitable for the band's debut
single, at a very low cost.
In this category, the judges looked for sophisticated uses of the CD-Rom
medium which went beyond simple one-way communication, tying users into a
dialogue with a company, or helping it manage marketing activities.
Elegant methods of generating response and attempts to increase
efficiencies in customer communication were given particular credit.
BT Click For Business
Client: Juliet Blackburn, head of new media marcomms, BT
Agency: Amicus Digital
Caffrey's and Grolsch
Client: Alenka Ansell, planning and communications manager, Bass
Agency: Brand New Media
The Observer's Blur enhanced CD-Rom
Client: Niall Murdoch, marketing manager, The Guardian and The
The Silicon Report on Security
Client: Rob Lewis, chief executive, NMTV; Anna Russell, marketing
director, NMTV; Tom Bureau, sales director, NMTV
Zanussi "built-in" CD-Rom
Client: Simon Edwards, brand manager, Zanussi
Agency: DNA Consulting
BEST ONLINE ADVERTISING
Levi's spring 1999 online campaign: Flat Eric Overts
Client: Anne Bonew, direct to consumer marketing manager, Levi Strauss &
Creative agency: Lateral
Media agency: Motive
Everyone knows that banner advertising is quite dull. It can still do a
job, but it's extremely limited as a medium for creative branding
For an advertiser like Levi's, something more engaging was needed for its
big awareness-raising push last year. The answer lay in a number of
different innovative executions.
One of the creative solutions was overts, cartoon images which appear over
the top of a media site's existing content. In the Levi's campaign, they
featured Flat Eric, the brand's public face and the media phenomenon of
early 1999, who bungee-jumped, parachuted or skateboarded onto the screen,
hanging around for seven to 10 second before disappearing again.
Another was para-sites: after clicking on an icon, users were briefly
engaged in a puzzle or game before being returned to the host site. But
when they got there, it had been changed to include Levi's brand messages,
and all the links led through to Levi's own web site.
The third element was an email with an unbranded version of a Flat Eric TV
commercial attached to it, virally distributed.
The campaign created a buzz around Levi's; it also achieved clickthrough
rates above three per cent, and got people who clicked through to Levi.com
to stay there 30 per cent longer than average.
The judges looked for uses of campaign-based online media that were
particularly effective at communicating a brand message and generating
response, with an emphasis on measures of effectiveness that went beyond
simple clickthrough rates. The category was open to all advertising run on
digital media properties not owned by the client company.
British Airways millennium World Offers
Client: Clive Peoples, Marcus Reynolds, Gillian Lyttle, British
Client: Lorraine Peel, marketing communications manager, IBM
Agencies: Mindshare, OgilvyOne, OgilvyInteractive
Gotan Goes Fizzy
Client: Adam Harris, Tango
Agencies: Michaelides & Bednash, Deepend
Whitbread e-commerce advertising
Client: Alex Bicknell, category marketing manager, Whitbread
Agency: Scope Creative Marketing
Woolwich Direct banner ad campaign
Client: Brian Cox, principal consultant in e-commerce, Woolwich
BEST USE OF NEW MEDIA FOR CONSUMER MARKETING
Howletts Wild Animal Park Online
Client: Damian Aspinall, Howletts and Port Lympne Wild Animal Park
Senior account manager: Donna Burtchaell
E-commerce software: Intershop
Webcams: Rearden Technology
Web server software: Starnine
Internet connectivity: GX Networks
At first glance, replicating the experience of a zoo online appears to be
a stiff challenge. But that's exactly what the web site of the Howletts
Wild Animal Park attempts to do.
The site is a breath of fresh air in its attempts to think laterally and
give something unique to its visitors. Recreating the animal park
experience on the web is particularly ambitious in the case of Howletts,
which distances itself from the normal zoo experience with enclosures that
aim to be as near animals' natural environments as possible, and a
thriving captive breeding programme.
The site focuses on providing a park-like experience for its visitors.
A series of webcams are trained on different animals, and the site's
visitors can control the cameras, zooming in, panning and tilting them to
create a genuinely engaging experience.
There's also educational information about the park's conservation
And because it is a charitable foundation and runs at a loss of pounds
2.5m a year, the site is a key element of its attempts to raise money
through donations, animal sponsorship and merchandise sales.
For this category, the judges looked for examples of effective uses of the
internet or other digital media to market particular products or
High marks were given to entries that raised consumer awareness of a
brand, helped to change attitudes towards it, built brand values, enhanced
brand loyalty and helped build relationships with consumers.
Client: Andrew Warner, marketing manager, EMAP Online
Adidas runner web site
Client: Amanda Heading, group communication manager, Adidas
Dulux retail web site
Client: Vikki Blackwell, retail marketing manager, ICI Dulux Paints
Agency: Traffic Interactive
MFI Homeworks Online Retail Service
Client: Julian Hearn, internet manager, MFI Homeworks
Agency: Interactive Developments
Waitrose Wine Direct
Client: Mark Price, marketing director, Waitrose
BEST USE OF INTERACTIVE KIOSKS
Express Film Deposit
Client: Paul Lilley, IT project manager, Boots the Chemists
Operations director: Nick Hughes Design: Adam Astle
Customers at Boots' film developing and processing counters queue for an
average of four minutes, and then spend an average of three minutes on
each transaction. Add in the fact that 20 per cent of orders are mislogged
by counter staff, and you have a potentially frustrating experience for
consumers, which is making the company's retail operation less
Its answer was to introduce interactive kiosks into its large stores,
giving holders of its Advantage loyalty card a fast, self-service
The kiosks are simple to use, with an admirably intuitive interface.
The result is that average transaction times have been reduced from seven
minutes to 30 seconds. Around 10 per cent of all developing and processing
customers are using them, and mislogging has been eliminated at the
They also make life easier for sales staff, who are generally enthusiastic
about them. Customers can consider their film processing options
unpressured by staff; and far from this affecting the company's ability to
upsell associated services, the kiosks have resulted in a five per cent
rise in average transaction value compared to stores which don't have
Results like these speak for themselves: the kiosks aim to do a single
thing well, and they succeed admirably.
This category recognises the most effective business use of multimedia
installations in a retail or public environment. The shortlisted entries
were visited in situ by a sub-committee of judges.
Honda Touchscreen Kiosk
Client: Matthew Coombe, customer communications manager, Honda
Olay Colour Interactive Touchscreen
Client: Jean-Cristophe Gray, assistant brand manager, Olay Colour, Procter
Rover Multimedia Kiosk
Client: Paul Stroud, brand manager, Rover
Best use of new media for business-to-business marketing.
Space2 web site
Client: Marc Holmes, managing director, Space2
Director: Ian Howlett, Interesource Account director: Will Grace,
Space2 is an object lesson in the benefits of identifying a niche audience
and targeting it with a focused offer.
The company sells a small range of one specific type of product - home
office furniture - to one target audience: time-poor, home-based
professionals who want something to put their computers on.
The company turned over more than pounds 1 million in its first five
months from a standing start, and it owes this success to its focus.
The winning recipe is a simple one. The web site is stylish and the buying
interface is a model of clarity. Prices are reasonable and the furniture
itself is pleasant enough.
However, the element that really makes the company a winner is its
fulfilment operation. The company promises that furniture ordered online
will be delivered to the customer within 48 hours. In the sluggish world
of furniture retailing, where delivery waits of four to six weeks are
commonplace, that's revolutionary, and helps to explain why Space2 has
been such a hit with so many time-strapped professionals.
There weren't any serious UK online furniture retailers before Space2.
It's to the company's credit that it didn't just try and sell a massive
range of items to an undefined target market: it focused, and it has
reaped the rewards.
In this category, the judges were looking for examples of the use of
digital media to reach business customers, or to enhance relationships
with distributors or dealers.
Atlantic 252 Radio Invaders
Client: Steve Johnson, sales director, Atlantic 252
Dell Computer Corporation's redesigned web site
Client: Gordon Ballantyne, director, Dell Online, Dell EMEA
Client: Lopa Patel, managing director, DMS Direct
This is Northcliffe - the Northcliffe Campaign Planner
Client: Mark Horton, group head of marketing, Northcliffe Newspapers
Design: Studio Fish
BEST USE OF NEW MEDIA FOR CUSTOMER SERVICE
LONDON BOROUGH OF LAMBETH
Client: Simon Berlin, IT research and strategy lead officer
Agency: tmg hypermedia
Business director: Malcolm Forbes
Design: Lee Bryant, Ale Lario
IT integration: David Higley, Aaron Martinez
Governmental organisations have not traditionally been the most
enthusiastic or efficient users of interactive media. This is a pity,
because the internet gives them the opportunity to communicate with the
people they represent, and become more responsive to their needs.
The London Borough of Lambeth is trying to open itself up to the public
with this site, which gives members of the public direct access to more
than 500 council services and internal documents. They can view relevant
information and email the relevant council unit or officer direct. It
enables them to find out what the council is up to, either by department,
or by searching according to street, keyword or through an A-to-Z
What's really impressive about the site is the way in which it is
integrated into the everyday working practices of the council itself.
Staff can place reports and other documents straight onto the site,
without needing to go through any of the bureaucratic processes normally
associated with local government. Reports to committees, agendas and
minutes are available from the site as they are produced.
All-in-all, it's a commendable effort on the part of the council to
communicate with the people it serves and become more accountable to
Entries for this category had to demonstrate effective use of interactive
media to achieve a substantial improvement in customer service, to enhance
two-way communication between an organisation and its customers, or to
make significant cost savings on a customer service function already
performed by other means.
Launch of beenz, "The Web's Currency"
Client: Charles Cohen, founder, beenz.com
Express Film Drop-Off Kiosk
Client: Paul Lilley, IT project manager, Boots the Chemists
BTA TOPS Gateway System
Client: Peter Varlow, head of new media marketing, British Tourist
Client: Peter Ebsworth, marketing services manager, Heinz Europe
Agency: Brand New Media
BEST USE OF NEW MEDIA BY A MEDIA OWNER
Publisher: Guardian Newspapers
Project leader: Simon Waldman, head of Guardian Unlimited
The internet is a challenge for all traditional media companies, but
especially for newspaper publishers. Just repurposing a print product on
the web is a tempting but ultimately pointless option.
The great advantage of The Guardian's strategy, with its Unlimited network
of sites, is that it takes all the strengths of The Guardian and The
Observer newspapers and creates something new. Guardian Unlimited's sites
each deal with a separate subject - news, film, shopping, books,
education, jobs, work, football and cricket - but are united by an
overarching brand identity. They have the newspapers' tone, but are
arranged in a way that takes advantage of the interactive medium.
The company uses the web to give a greater depth of information than it
can in print, but it also uses the immediacy of the medium to provide more
Various third-party partnerships further bolster its depth of content.
Then there are the revenue opportunities - the part of the digital media
equation which the majority of traditional publishers have struggled with
the most. As well as extending the Guardian's classified advertising
market, the web sites also provide the company with a new source of
revenue in the shape of e-commerce partnerships.
This category covers web sites and other interactive properties owned by
media companies - both established publishers and broadcasters, and
internet-only operations. The judges were looking in particular for
evidence of the commercial success of the projects.
Publisher: EMAP Online
Project leaders: Andrew Warner and Lucy Wood
Publisher: Turner Broadcasting System
Project leader: Dorenna Newton
Publisher: Miller Freeman Entertainment
Project leader: Chris Sice
Project leader: John Ousby
Project leader: Graham Tolhurst
Project leader: John Barnes
BEST USE OF INTERACTIVE TV FOR MARKETING
DOMINO'S PIZZA INTERACTIVE
TV Client: Chris Moore, marketing director, Domino's Pizza
Agency: Quantum New Media
Design and technical integration: Fernhart New Media
When interactive TV platform Open announced the commercial partners for
its shopping area, Domino's Pizza looked like a curious inclusion.
"Why would anyone buy a pizza over their TV?" people asked. Picking up the
phone looked like an easier option.
How wrong they were. After all, when do people want a delivery of
When they're watching TV. The great strength of Domino's presence on Open
is that it takes advantage of this with intelligent targeting of specific
Pizza companies traditionally use localised marketing to generate
On Open, Domino's seeks to use TV's immersive and entertaining nature to
win viewers' attention at key times and persuade them to impulse-buy.
It runs ads on Open's electronic programming guide, competitions on its
film and entertainment area, interactive ads on mainstream digital TV
services, and interactive icons on its sponsorship credits for The
It's also looking to create products and packages, along with associated
marketing initiatives, which are designed specifically for the TV - to tie
in with events such as major football matches, for example.
The result is that Domino's average order value through Open is 20 per
cent high than by phone; 50 per cent of Domino's customers through Open
have never bought from the company before; and customers acquired through
TV tend to reorder through the TV, and they do it with double the normal
frequency of telephone customers. Tasty.
This new category recognises the most effective uses of interactive TV for
both brand marketing and e-commerce. Projects that used the interactivity
of the medium to create a dialogue with consumers, or to drive sales, were
given particular credit.
British Airways Escape
Client: Robin Mack, British Airways
Agency: Agency.com (in association with Victoria Real)
HSBC interactive TV banking service
Client: Martin Betts, channel marketing manager, HSBC Bank
Agency: BBC Resources
Woolworths on Open
Client: Howard Unna, electronic channels manager, Woolworths
Agency: The Hub Communications Company
THE TRIPOD AWARD FOR NEW-MEDIA MARKETER OF THE YEAR
Founder, easyGroup, easyJet, easyEverything, easyRentacar and easyBank
If you're looking for examples of established companies embracing the
internet and making a massive success of it, you'd be hard pushed to find
a better one than easyJet. That the company has decided to put the
internet at the heart of its business is largely down to the vision of one
man: founder Stelios Haji-Ioannou.
The company is totally dedicated to the medium. It runs regular
internet-only newspaper promotions, offers discounts for booking online,
and now sells around 50 per cent of its tickets through its web site
The internet is at the heart of its iconoclastic brand identity. It even
promotes itself as "The web's favourite airline".
And Haji-Ioannou has now launched a string of web-based businesses under
the easyGroup umbrella. The most celebrated is internet cafe chain
easyEverything, which is democratising public internet access with its
revolutionary low prices and huge capacity.
New easyEverything stores are springing up: there are five in London, with
a total of 2,300 screens, and others on the way in Edinburgh, Amsterdam
and Rotterdam. The company has also launched easyRentacar, an
internet-only car hire company, and will soon enter the financial services
market with easyBank.
If there's a business person in the UK today more committed to taking
advantage of the potential of the internet, we'd like to hear about
This special award is given by Tripod to the individual who has done the
most througout the year, through innovative ideas boldly executed, to
demonstrate the effectiveness of marketing and business using digital