Fashion brand Diesel has signed up as an advertiser in the virtual
avatar world of Dubit.
Outdoor clothing label Rockport is also in advanced talks with the
avatar site about placing its brand within areas of the site.
Diesel will place ads to push its Diesel Kids range in the tube station
on the site, where users first enter the Dubit city. It will also place
ads in the site's newly launched apartments.
Dubit plans to introduce product placements in the virtual apartments
over the next few weeks. They currently feature an i-Mac style PC and
space for items that users will be able to buy to customise their
Adam Hildreth, managing director at Dubit, said that absolutely anything
could be placed within the virtual world. "We find that a lot of teens
like to interact with many different things like this," he
"Once the new apartments have been tested, over the next few weeks, you
will see some brands there."
Retailers with shops in Dubit city include Woolworths and