Sports.com clinches two major ad deals

Microsoft's games console Xbox and motor manufacturer Range Rover

are running online campaigns across Sports.com's network of web

sites.



The combined deal, which incorporates Xbox's first pan-European online

advertising campaign, is likely to net Sports.com a six-figure sum.



Planned to last for a month, the campaign will include dynamic banners

that load before the rest of the content, running on the home page of

Sports.com's football section.



Banners and skyscrapers will run throughout the channel and across

Sports.com's recently launched World Cup football web sites dedicated to

seven countries that are competing in next year's tournament.



The ads will be served in 13 languages across the six country sites that

Sports.com operates in the UK, France, Germany, Spain, Ireland and

Italy.



Xbox is endeavouring to raise awareness among consumers about its March

launch, as it prepares to take on games console market giant Sony and

its PlayStation 2 product.



Digital agency Universal McCann Interactive has handled the media

planning and buying and design agency Dare Digital developed the

creative.



"Budgets have been under pressure but now they are coming back and I

think you will see a lot more pan-European sales like this in the run-up

to the World Cup," said Paul Wright, sales and marketing director at

Sports.com.



The Range Rover promotion forms part of parent company Land Rover's

multi-phase campaign building to the launch of a new vehicle model in

January.



M digital Europe, Mindshare's digital division, has handled all the

media planning and buying.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug