clinches two major ad deals

Microsoft's games console Xbox and motor manufacturer Range Rover

are running online campaigns across's network of web


The combined deal, which incorporates Xbox's first pan-European online

advertising campaign, is likely to net a six-figure sum.

Planned to last for a month, the campaign will include dynamic banners

that load before the rest of the content, running on the home page of's football section.

Banners and skyscrapers will run throughout the channel and across's recently launched World Cup football web sites dedicated to

seven countries that are competing in next year's tournament.

The ads will be served in 13 languages across the six country sites that operates in the UK, France, Germany, Spain, Ireland and


Xbox is endeavouring to raise awareness among consumers about its March

launch, as it prepares to take on games console market giant Sony and

its PlayStation 2 product.

Digital agency Universal McCann Interactive has handled the media

planning and buying and design agency Dare Digital developed the


"Budgets have been under pressure but now they are coming back and I

think you will see a lot more pan-European sales like this in the run-up

to the World Cup," said Paul Wright, sales and marketing director at

The Range Rover promotion forms part of parent company Land Rover's

multi-phase campaign building to the launch of a new vehicle model in


M digital Europe, Mindshare's digital division, has handled all the

media planning and buying.


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