Hugh Edwards, who was named TUI's director of marketing late last year (Marketing, December 20, 2001), has revealed a new tier of divisional marketing managers reporting to him.
Internal appointments include Chris Gottlieb as group advertising manager, with responsibility for the advertising pitch, Simon Woolf as group customer insight manager and Maria Heckel as head of business development.
Casualties include former Thomson marketing director Thom Noble, who is leaving, while former group advertising manager Breffni Walsh has moved to TUI's Spanish operation.
The pitch - likely to include incumbents HHCL and Partners (Thomson), WCRS (Lunn Poly) and Mustoe Merriman Herring Levy (Skytours) - will be completed in time for August, when TUI launches its Summer 2003 programme.
"Thomson and Lunn Poly used to be separate, but we're now aiming for one business mentality and one marketing budget,
He also said that TUI's brochures were being redesigned to provide a more consistent image for the TUI Thomson masterbrand.
TUI's new approach to marketing reflects fundamental changes in the travel sector, removing the former artificial separation between operators and their retail arms.
Previously, like Airtours and Going Places, TUI marketed Thomson holidays separately from Lunn Poly shops, implying that the latter were providing 'independent' holiday advice.
The new approach, which makes the TUI ownership explicit in advertising, is more transparent to the consumer, but more significantly gives TUI more bang for its marketing buck.