CCE calls creative and media review

Clear Channel Entertainment (CCE), which organises music tours for

Madonna and owns a string of theatres, has called a review of its £9m creative and media accounts.



The review forms part of an overhaul of the way in which CCE markets its

properties, ahead of an aggressive push to become market leader within a

year.



The review, instigated by music marketing manager Sarah Clegg and

theatre marketing manager Mary-Anne Farrell aims to find out whether

savings can be made by consolidating media into one agency.



It will also examine ways of promoting CCE's theatrical and music shows

to the public and to potential sponsors.



Clegg said the entertainment industry has always followed a standard

formula in marketing its properties, with similar creative and media

consisting mainly of press, flyers, posters, and radio promotions.



But she added that CCE wanted to do things differently in order to gain

market dominance - it currently owns 20% of the UK entertainment

market.



CCE, part of US media giant Clear Channel Worldwide, owns the Dominion,

Lyceum and Apollo Victoria theatres in London and 19 other venues across

the UK.



Its UK music division produced more than 1000 concerts last year and

organised the world tours of U2 and Madonna.



This year it has the rights to both the Pop Idol and Rod Stewart tours,

and has recently signed a three-year live-music tour deal with

Carling.



Music creative and media buying is currently handled by Sold Out, while

McCabes, Dywynters and Haymarket share ads and buying for the

theatres.



MJ Media has been invited to pitch for the account alongside the

incumbents.



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