Clear Channel Entertainment (CCE), which organises music tours for
Madonna and owns a string of theatres, has called a review of its £9m creative and media accounts.
The review forms part of an overhaul of the way in which CCE markets its
properties, ahead of an aggressive push to become market leader within a
The review, instigated by music marketing manager Sarah Clegg and
theatre marketing manager Mary-Anne Farrell aims to find out whether
savings can be made by consolidating media into one agency.
It will also examine ways of promoting CCE's theatrical and music shows
to the public and to potential sponsors.
Clegg said the entertainment industry has always followed a standard
formula in marketing its properties, with similar creative and media
consisting mainly of press, flyers, posters, and radio promotions.
But she added that CCE wanted to do things differently in order to gain
market dominance - it currently owns 20% of the UK entertainment
CCE, part of US media giant Clear Channel Worldwide, owns the Dominion,
Lyceum and Apollo Victoria theatres in London and 19 other venues across
Its UK music division produced more than 1000 concerts last year and
organised the world tours of U2 and Madonna.
This year it has the rights to both the Pop Idol and Rod Stewart tours,
and has recently signed a three-year live-music tour deal with
Music creative and media buying is currently handled by Sold Out, while
McCabes, Dywynters and Haymarket share ads and buying for the
MJ Media has been invited to pitch for the account alongside the