Ministry of Sound (MOS) has poached Excite UK managing director and
former IPC commercial director Rebecca Miskin to lead the youth brand
into fresh media initiatives.
Miskin's appointment as chief executive of the media division comes as
the MOS plans to exploit its core assets of its nightclub, branded
club-night events and recording artists over multiple channels.
The role will see Miskin report to chairman and Virgin Radio founder
David Campbell, with a brief to lead the expansion and marketing of all
the company's radio, TV and publishing interests.
Her appointment follows MOS' decision, late last year, to make head of
marketing Jason va Haeften and head of radio Mark Ovenden redundant as
part of a raft of job cuts (Marketing, November 8, 2001).
The entertainment group is looking to land its first analogue radio
licence as well as increase its number of digital radio stations. It
also plans to set up a TV production arm and make youth-oriented
programmes for terrestrial television carrying the Ministry of Sound
brand. Miskin's remit will also be to oversee Ministry magazine and
ministryofsound.com, which it claims is the world's most popular dance
"Ministry is one of the very few brands successfully targeting
fragmented youth culture," said Miskin. "It's a strong aspirational
brand, but the different media elements of the business need to be
Ministry's expansion plans come on the back of investment group 3i's
£20m injection into the business last year.