MARKETING MIX: I'll name that brand in one

This mystery brand originated in Florida in 1947. It became the first company to sell bottled juice overseas in 1954.The target audience is 25- to 45-year-old adults, with a slight female bias.

The US is the brand's largest sales area. It is the number one selling juice in five European countries, including the UK. The selling point is that it is 100% pure juice, squeezed straight from the best fruit.

Brand X was bought by PepsiCo in 1998, and by 2001 had become a £100m brand in the UK. Its white pack with prominent fruit imagery is instantly recognisable.

Brand X's first advertising campaign in the UK was imported straight from the US in 1992.

It consisted of old and young people trying to stab an orange with a straw, with the voiceover 'If you want the fresh squeezed taste of this ... try this' (showing a carton of Brand X).

The most recent ad was created by Banks Hoggins O'Shea and featured the tune Let the Sun Shine. The strapline was '100% pure squeezed sunshine'.

Brand X has also recently sponsored Channel 4's A Place in the Sun.

Can you name this brand? Fax your answers on 020 8267 4504. The first randomly selected answer will win a bottle of champagne.

Last week's winner was Noel Cottle of Emap Performance in London, who correctly identified Clorets.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands