Smile hires Farm Communications for investments

Smile, the Co-op Bank's online brand, has appointed Farm Communications to its investment business following a pitch against TPA, the agency led by former Smile marketing director Mike Phillipson.

Farm's brief is to promote Smile's investment portfolio ahead of the online bank's launch of a share dealing service later this year. The agency currently holds the main advertising business for Smile and also works for parent company The Co-operative Bank on a project basis.

Phillipson left Smile in March to set up his own agency in Leeds (Marketing, March 14). The Smile business is the first piece of work the new entity has pitched for.

Phillipson's responsibilities have been assumed by Smile chief executive Bob Head who headed up the pitch process. There are no plans to replace Phillipson in the near future.

Smile's most recent above-the-line advertising featured cartoon characters such as 'Mr Unethical' and 'Mr Unhelpful' on bright backdrops to emphasise the bank's ethical positioning.

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